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Fear and Hopium in Las Contagious

Chris Campbell

Posted April 21, 2021

Chris Campbell

--In Ernest Hemingway’s novel The Sun Also Rises, a character named Mike was asked how he went bankrupt. He responded: “Two ways. Gradually, and then suddenly.”

We’ll only take a moment to point out the obvious:

The funny money empire is beyond broke, broken, and bankrupt. The system is spent. The consequences are showing up gradually.

And soon enough, they will show up suddenly.


If you’re reading this, compared to most, you’re likely ahead of the curve.

Most people haven’t caught on yet. And when they do, their first response will be FEAR.

Sure, a certain amount of fear is an understandable response to massive change and uncertainty…

But fear is an awful strategy.

Think about the past year. Those who have lived in total fear -- in most cases, I would argue, needlessly -- have suffered a whole lot and gained very little.

Those who didn’t live in total fear? If they weren’t too busy smoking the hopium, they were able to adapt and maybe even did fairly well. At least, much better than the fear-ridden.

Fear might help protect you in the moment. But chronic, neurotic fear is devastating. For your health. For your wealth. For your future.

According to the latest neuroscience, chronic fear can shrink the size of your temporal lobe and increase the size of the amygdala structure that processes fear.

The more you fear, the stronger your “fear muscle” becomes.

Fear becomes a habit. It clouds your judgment. You make bad choices. You’re easy to manipulate.

Such habitual fear also shrinks the hippocampus, which is critical for long-term memory, creativity, and imagination.

Sure, we could slam you with all of the reasons you should be afraid.

But that’s boring. And ultimately not very helpful.

Fear pornographers are a dime a dozen. And none of them, as far as I can tell, are very reliable psychics.

The Truth? Nothing is Set in Stone.

Futurist Hazel Henderson put it best:

“If we can recognize that change and uncertainty are basic principles, we can greet the future and the transformation we are undergoing with the understanding that we do not know enough to be pessimistic.”

Embrace that the world is VUCA.

VUCA is a popular acronym in the military that stands for Volatility, Uncertainty, Complexity, and Ambiguity.

Volatile: The speed of change is accelerating.
Uncertain: The rules that used to work no longer work.
Complex: It’s becoming increasingly difficult to navigate.
Ambiguous: Not all cause-effect relationships are clear.

VUCA can be scary. But it can also be exciting. VUCA has both upsides and downsides.

VUCA gives you opportunities to tip the scales in your favor. While most are bogged and fogged by fear, you can position yourself to thrive.

Assets Rule the Roost

In an inflationary world, one thing rules the roost: assets.

Three sure-fire ways to get ahead:

1.] Any skill that creates assets.
2.] Any skill that buys and/or sells assets.
3.] Any skill that you can create a business around.

There’s one thing we’ve identified that covers all three.

Not only does it involve a daily habit that helps push you beyond fear…

It allows you to begin with very little… or even, in many cases, with nothing.

No, it has nothing to do with cryptos or NFTs.

It’s not gold or silver.

Obviously, it’s not real estate.

And it’s not about betting the farm on a business that may or may not work, either.

It’s a BIGLY asymmetric bet.


The World’s Greatest Startup

This “daily habit” allows you to turn your ideas into assets…

Test them in the marketplace…

And, if they work, build a business around those assets FAST.

Best part? Once you create them, you OWN these assets for life.

It gets better.

These assets allow you to help people solve problems. There’s no shortage of problems in the world. The greatest value you can contribute is providing solutions.

(And position yourself as a go-to problem-solver. A watchtower. A signal amongst the sea of noise.)

Brass tacks…

“Change is here,” my colleague writes on this page. “More is coming.”

And your knowledge, talents, and gifts are sitting on the sidelines.

Bring that to an end.

If you can’t keep living like this…

Here’s one daily habit you need.

Until tomorrow,

Chris Campbell
Managing editor, Laissez Faire Today

P.S. Got something to say? Say it! Email here.

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